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Insider Intelligence: Security Integrators Need a Strong Brand
How to transform your image from service provider to trusted guardian.
By Jennifer Pringle
Director of Marketing, PSA Security Network
Originally appeared in Security Business magazine
When you think of brands, you think of Nike, Coca-Cola, Google, or Patagonia—you don’t necessarily think of security integration. But, if you have competitors and you want to build trust, then you need a strong, powerful brand. Building a brand requires a strategic approach, beginning with a deep understanding of the target audience and their unique needs.
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